Sales Techniques: 3 Ways to Master the Art of Selling

sales techniques being used inside a home that is for sale

Sales can be an absolute minefield if you don’t learn to master the art of it. When trying to sell to someone, a lack of confidence and authority will make it hard to get started, causing the prospect to lose interest and walk away from you. The last thing you want is a prospect walking away from you, so you need to follow these steps carefully, and you’ll start to become a master in no time. 

Speak With Authority 

Authority is essential for building trust, and trust is required to close sales. Speaking with authority means that you need to be direct and take control of sales situations rather than laying off and giving prospects complete control. To start right, speak with confidence, trust and add some urgency to the message you’re conveying. This tone should continue even after you have closed a deal. Being continually confident in your product or service gives every reason for the prospect to feel assured in their decision to invest in your offerings. 

Knowledge is Power 

Speaking with authority is a great start. However, if you don’t know everything you need to know about what you’re selling, how are you supposed to sell it confidently. Prospects can be very curious, and you should expect to get asked even the most random of questions about your product or service. For example, if you’re a car salesman, you will want to learn as many specifications about the cars as possible. 

Empathise and Make It Personal 

The product or service you sell is likely to benefit different people in different ways. Using empathy to understand a prospect’s needs and requirements enables you to tailor your words and the benefits of what you sell to them specifically. Using these sales techniques helps to invest the consumer in what you sell because they’re faced with legitimate solutions to problems they want solving, thus adding value to your efforts. Part of this requires you to be yourself because people don’t want to speak to a robot salesperson. They want a regular and relatable human being that cares about them and not just their commission. 


You can learn more by purchasing my business partner’s book on sales mastery here. In the book, co-founder of the Elite Sales Academy, author, speaker, trainer and sales coach Nick Staab, shares practical ideas and real-life techniques you can easily implement that will help you to master the art of selling, PLUS his 7 Step Serving System that he has used to close millions of pounds worth of deals.  

Contact me today for more information! 

Connect with Liam

To stay up to date with the latest news, insights, high-impact strategies, and property events, be sure to follow me on social media!