A top-rated property investment business built without using my own money and simply relying on other people’s funds. It might sound farfetched to many people, but it is the story behind my company.
However, raising my wealth to 8 figures was not a walk in the park. It took plenty of hard work, failures, and perseverance. Most of all, it needed well-thought strategies. Let me share some of them in today’s blog:
Start with the right mindset
First and foremost, you have to prepare yourself internally. Throughout my years in the business, what kept me going is my strength of will. You have to believe in yourself and be convinced that you can succeed.
If you start off listening to all your doubts, then you’ve already set yourself to fail, a couple of drawbacks and you will likely give up. Instead, be positive no matter what the situation is.
Establish your network
A no-money strategy means you will need to outsource funds from other people to fuel your operations. It will take a lot of convincing and building trust, but before you can even do that, you first have to find those people who would potentially invest in your business.
One of the most effective ways of doing this is by attending networking events. However, you need to come prepared. Keep in mind that networking is not just about collecting people’s business cards. You should set a goal for yourself and focus on achieving it.
I used to tell myself that I must acquire at least five new connections in this particular event, and from those 5 connections, I have to set a meeting with at least two. From there, I grew my network and gradually increased my investors.
Be ready with a winning sales pitch
Now, even if you fill up your entire phonebook with potential investors, it will all be for nothing if you do not work on your sales pitch.
This is the part where you have to build their confidence in your business. You can do this, not just by making attractive promises, but by giving them objective information and explaining how your system is going to work. You also have to be confident in your delivery and show them that you are an expert in your craft.
Actively promote online
Your company’s digital presence is just as important as your physical presence. For me, social media has been one of my biggest drivers. It is a readily available platform that gives you the means to engage with your audience and gain publicity. Learn and master how to use these marketing tools so that you maximize their benefits.
Stay focused on your goals
Every success story has its own chapter of disappointments. You have to expect as early as now that you will be rejected more than once – and that is part of the journey. Use it to your advantage by learning from it and letting it motivate you. Whenever I get a ‘no from others’, it drives me even stronger to do better until I get a ‘yes’.
As I said, it is all about mindset. Before you can convince others, you first have to convince yourself.
Was this article helpful?
I have so much more to share with you about property investments and you can find them all from my Amazon best-selling book, ”Bricks, Mortar and Other People’s Money: Learn how to create your own property portfolio by raising joint venture finance”.
